Public Relations & Affairs
Public public relations
We assist Housing Associations and Local Authorities communicate the benefits of investment in better quality sustainable housing and retrofitting. Helping address fuel poverty, decarbonisation and the positive societal and economic benefits, in the local communities which are currently served and new planned areas.
We help overcome the stigma, which is held in some quarters, regarding social housing and instead promote the benefits of it to the local community and the return of investment. This can help not only in the allocation of funding and investment in social funding, it also helps benefit existing expenditure on social housing.
Easing potential planning objections
Gaining local approval for retrofitting and new housing is crucial at a planning stage. We dovetail with other marketing communications and the alignment of key messages amongst stakeholders, which is particularly important in consortiums.
Our bespoke media communication programmes provide clear, digestible information that address local concerns that may be as a result of misinformation, lack of understanding and the cause of anxiety and objection.
Public affairs – making case the case for local investment:
Our public affairs services include lobbying, advocacy and relationship-building with key stakeholders. We engage at local and national levels with MPs’/MSPs’ and local councillors to help gain investment and approval of retrofitting and new development of affordable housing for sale and rent.
Reputation management and crisis communications:
A good reputation takes a long time to build but is easily lost, as many have found to their cost.
If a serious issue does occur, is it critical to get out on top of the story, address the facts with a clear plan of action and communicate any remedial works that have been instigated as a result.
The combination of our public relations and affairs experience will help ensure that your organisation is front of mind in promoting the benefits of your housing investment plans to the key stakeholders.
We can augment or act as your in-house communication team, with strategic advice and media relations, to ensure that a good reputation is maintained and promoted.
Our Accreditations and Memberships
